![]() The other reason why posting time matters is that it helps with engagement. It let them see new posts at the top of the feed with the tap of a button. It was part of measures to give users more control over their feed. They call it ‘ timeliness,’ and since 2018 it adds more weight to when something was posted. One big consideration about finding the best time to post is an algorithm thing. That’s why it is important to understand why posting time matters, and how it impacts your own account. For others, if the key window is missed, the post is doomed to fail. It does, and we’ll tell you how to nail it.įor some, the exact time of the post doesn’t have a massive impact. So of course you want to make sure your audience gets to see it! You’ve picked some great hashtags for Instagram, and maybe even a few popular emojis. You’ve spent hours coming up with engaging Instagram post ideas and crafting great content in the best image sizes. Wondering the best time to post on Instagram?
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